Why Calendar Advertising Works!
Two frequent questions we hear at AHealedLife are “why is advertising in your on-line and in your calendars different” and “why is AHealedLife advertising more effective?”
Have you noticed how many hundreds and even thousands of advertisements you are exposed to each day? Recent information suggests that the average consumer is exposed to 18,000 advertisements a day. If at the end of the day you were to write down the few you could actually remember this would be challenging for most of us. With so much coming at us so fast, we have become numbed by the massive volumes of advertising and their methods.
Billions of dollars are spent every day in America to entice you and get you to act. Billboards, radio, TV, newspaper, posters, on-line, faxes, emails, texts, and other methods are used to reach out to us as consumers. To survive and remain focused on the matters important to us we have built up immunity to over 99.9% of these messages. Do the math. If you can recall just 10 - 15 ads a day you have an advertising retention of less than 1%.
The advertising that is meaningful to us must have relevance. It must help us accomplish or purchase something we want or need. For advertising to work, it must first work for us as consumers. Many studies have proven that repetitive messages can even convince us to need or want. This is why TV and radio are so effective. Repetition works. Constantly hearing or seeing a jingle or image supplants itself within our conscience.
Why is AHealedLife advertising on-line or in our calendars different? It is the same as the most effective methods because of the repetition model. Calendars are viewed each day by consumers. Our calendars have enhanced this by asking the consumer to enter key stats about their fitness, health and diet daily. This causes them to interact with their calendar as many as three to four times a day. The data they keep and track is important for their health and to their health provider. Your message will be seen repeatedly. Your message becomes a constant throughout the month. Your only challenge is to make that message meaningful and work for them.
AHealedLife on-line advertising is unique in that it is also surrounded by the positive message and mission of AHealedLife. Prevention and recovery are enormous task on our society. Recovery and staying healthy are expensive and our on-line partners provide an avenue to live a healthy lifestyle affordably.
Advertising on-line or in our calendars is also very different because it’s “cost per exposure”. Cost per exposure is determined by dividing the cost associated with advertising by the amount of exposures.
For example: A 30-second radio spot can cost $200 – 300 each. If your business wanted potential consumers to hear your message three times a day you may have to run that single spot 10 – 30 times each day to ensure that they were listening when your spot ran. At an average of $200 – 300 per 30-second spot this would cost anywhere from $60,000 and $270,000 per month. If you were extremely lucky and all three times you ran the spot they were listening, the cost would still be around $20,000 a month or more. That equals a “cost per exposure” of $700 - $3000 each.
Why is AHealedLife advertising more effective? AHealedLife on-line and our calendars cost per exposure runs from $1 to $65 per exposure. This clearly represents the amazing value of our advertising. The least expensive newspaper advertising runs over $300 per exposure and that is a tiny ad on a big page overrun with other competing messages. At less than a $100 per exposure we provide a tremendous value.
Besides the amazing value, we also surround your advertising with inspiring, relevant, and purposeful stories that connect with and engage people. Your advertising will be seen more often and associated with the positive and encouraging mission of AHealedLife. Your message will not be associated with some of the inappropriate or edgy advertising that makes it into the public eye. This is important because emotions play a critical part in advertising effectiveness. Your message deserves to be seen for what it is and not diluted or sabotaged by the messages surrounding it.
We only allow businesses that support a healthy lifestyle to advertise on-line or in our calendars. Many of these businesses are hospitals, restaurants that serve healthy menu items, pharmacies, fitness centers, doctors, healthy foods, churches and ministries, medical supply, medicine companies, vitamin companies, and other types of business that serve to help us all live a longer, more meaningful and healthier life.
Click here to purchase your advertising now!
|